Marketing
In the current Indian professional landscape, the pursuit of an MBA has become essential for career advancement due to the escalating demand for skilled professionals. Amidst numerous specializations, selecting the right MBA course is crucial. Notably, an MBA in Marketing stands out as a highly sought-after mainstream option. Ideal for those intrigued by entertainment, media, promotions, advertising, sales, and general management, this specialization aligns with diverse career interests. Acknowledging that marketing is the core of any organization, the field has evolved significantly with technological advancements, making an MBA in Marketing particularly relevant for those seeking dynamic career opportunities.
MBA in Marketing: Course Highlights
| Course Level | 2 years (4 or 6 semesters) for Regular Program |
| Duration | Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
| Examination Type | Varies from 1 year to 2 year for Executive Programs |
| Eligibility | Bachelor’s Degree in any Discipline |
| Work Experience is required for Executive Programs | |
| Admission Process | Entrance Exam + Group Discussion/Personal Interview |
| Major Entrance Exams | CAT, XAT, MAT, CMAT, SNAP |
| Program Fee | 4 Lakh INR – 20 Lakh INR |
| Average Starting Salary | 2.5 Lakh INR – 10 Lakh INR |
| Top Hiring Companies | HDFC, IBM, Cognizant, Accenture, TCS etc. |
MBA in Marketing: Eligibility
Graduation or a Bachelor’s Degree in any discipline obtained through the 10+2+3 system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India. There is a Relaxation of 5% aggregate for SC/ST candidates.
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MBA in Marketing: Admission Process
Most B-Schools in India offering an MBA degree in Marketing, intake students on the basis of their performance in one of the several National Level Entrance exams. The process of admission through entrance tests is better explained through the below given process.
- 1st Step – Online / Paper – based Entrance Test
- 2nd Step – Group Discussion / Personal Interview
- Final Step – Final Offer of Admission
Students are shortlisted for Group Discussion and Personal Interview based on their performance in the Entrance Test. Certain institutes may include an Essay Writing Test before the Group Discussion and Interview rounds. Admission decisions are made based on the overall performance of the candidate. Major B-Schools also consider academic performance in Higher Secondary and Graduation levels, assigning weightage to these factors in the final selection process. This holistic approach ensures a comprehensive evaluation of candidates, taking into account both entrance test results and academic achievements for admission.
MBA in Marketing: Entrance Exams
Below is a list of the major Management Entrance Tests conducted in India and their conducting Institutes.
|
Name of Exam |
Institute for which the exam is conducted |
|---|---|
|
CAT |
Indian Institute of Management (IIM) |
|
XAT |
XLRI (Xavier Institute of Management) |
|
CMAT |
Management Programs approved by AICTE |
|
SNAP |
Management Programs at Symbiosis International University |
|
NMAT by GMAC |
Narsee Monjee Institute of Management Studies |
|
IIFT |
Indian Institute of Foreign Trade |
|
MICAT |
MICA Institute of Strategic Marketing and Communication |
MBA in Marketing: Selection Process
As explained earlier, almost all institutes select students on the basis of their performance in Entrance Test, Group Discussion and Personal Interview. While not all institutes conduct a separate entrance test and might accept scores of any of the nationally conducted Entrance Test, each Institute does call students for rounds of Group Discussion and/or Personal Interview. An estimate of the weightage given to performance and Academic performance while preparing final list of selected candidates is given below.
|
Process |
Weightage |
|---|---|
|
Entrance Test |
60-70% |
|
GD/PI/Essay Writing |
5-10% |
|
Academic Performance |
10-15% |
|
Work Experience |
5-10% |
MBA in Marketing: Salary Trends
MBA in Marketing, as explained earlier, is one of the top management courses and hence is also among those which offer scope for a rewarding salary. However, salary package offered to a student also depends on the Management Institute where the student has completed their course work. While bigger names like IIM’s always end up with some of the highest pay packages, average ranking colleges are not far behind. The salary trend in different management institutes is explained below:
